1. Home
  2. Resources & Initiatives
  3. Knowledge Centre

Knowledge Centre

Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

Filters

Invalid date End date is lower then start date
Invalid date Start date is bigger then end date
Apply all Clear all

Results 4225

Document Page

#

Music Licensing Deal Memo Template

The template aims to improve process, transparency and professionalism through a detailed and credible deal memo system and mitigate the risks associated with poor process and record keeping in an...

  • Published

    8 May 2025

News

#

Lucky Generals’ Cressida Holmes-Smith to drive IPA Effectiveness programme

As the new Chair of the IPA Effectiveness Leadership Group, Cressida will coordinate the expert Client and Industry Advisors on the IPA Effectiveness Leadership Group to shape the overall direction...

  • Published

    7 May 2025

Blog

woman on tablet.jpg

Entering a new era for midlife female creatives

Since 1975, women have taken the opportunity to pursue careers that had previously been inaccessible to them. Today, midlife female creatives should be leveraging their experience and skills to tap...

janeevans.jpeg

Jane Evans

4th May 2025

News

#

New IPA report highlights five strategies for supporting age inclusion

The report explores the topic of age within the advertising agency world through both a commercial and intersectional lens, gathering perspectives from across the ad agency business.

  • Published

    30 April 2025

Document Page

#

IPA responds to Government consultation on Copyright and AI

The IPA has responded to the Government's consultation on the difficult issue of copyright and AI. Our response notes that the UK’s advertising industry is renowned for its ability to innovate and...

  • Published

    30 April 2025

News

#

IPA and Brixton Finishing School partner up to engage emerging talent

The IPA has announced a powerful new partnership with Brixton Finishing School and its youth-focused ADventure programme to elevate Advertising Unlocked 2025 - the UK ad industry’s nationwide open...

  • Published

    28 April 2025

News

#

Inaugural IPA Beacon List spotlights innovation growth stories in UK agency sector

The IPA Beacon project provides a platform to profile ambitious, high-growth businesses that are redefining what it means to be an agency in today’s fast-evolving media and technology environment.

  • Published

    24 April 2025

Document Page

#

Legal & Public Affairs Update April 2025

Truthful claims can still be greenwash - Part 2 | Age-restricted Ads Online Guidance update

  • Published

    23 April 2025

Blog

talent.jpg

The new war on talent

JourneyHR's Jessica Anderson-Ramshall explores how, following an uptick in mid-to-senior-level transitions, agencies can retain their top talent and build a strong pipeline of future leaders.

Jessica Anderson-Ramshall.jpg

Jessica Anderson-Ramshall

22nd April 2025

News

#

UK marketing budgets decline for first time in four years but year-ahead plans stay upbeat

UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.

  • Published

    17 April 2025

#

Q1 2025 Bellwether Report

The latest IPA Bellwether Report saw UK marketing budgets decline for the first time in four...

Non Members: £140.00

Members: £99.00

Details

Blog

2460737_generative_ai_400.jpg

GenAI is already here. Now what?

HeyHuman's Neil Davidson looks at what agencies can do to adopt Generative AI meaningfully, without losing creativity as a part of the process.

Neil Davidson.jpg (1)

Neil Davidson

16th April 2025

Blog

questions.jpg (1)

The forgotten art of asking smarter questions

Sam Knowles, Founder and Chief Data Storyteller at Insight Agents, explains the six universal principles of asking smarter questions and why we should embrace our inner five-year-old and start...

Sam Knowles.jpg

Sam Knowles

11th April 2025

Blog

Collective and Unilever_showcase 16x9 v1.png

The future of brand-safe, scalable advertising in an AI world

Collective's Adam Cleaver explores how, with a digital twin in place, AI becomes a powerful ally rather than a risk, allowing brands to explore new ideas without compromising accuracy or integrity.

Adam Cleaver.jpg

Adam Cleaver

10th April 2025

#

Time for some new 'Age Thinking'

Through a blend of IPA data, qualitative in-depth interviews, and desk research, the report...

Non Members: Free

Members: Free

Details

News

#

RADA President David Harewood to deliver IPA Talent & Diversity Conference keynote

David Harewood OBE wil set the stage for an engaging exploration of talent and diversity in the advertising industry and how, at its best, advertising has the unique power to unite.

  • Published

    2 April 2025

Blog

AI people.jpg

Elevating agency work with people-focused AI

Anything is Possible's CEO and Co-Founder Sam Fenton-Elstone explains why the agencies that thrive won’t be the ones that adopted AI the fastest. They’ll be the ones that use it with intent. To...

aip_sam_office.jpg

Sam Fenton-Elstone

2nd April 2025

Document Page

#

The Legal Landscape for Hybrid Working and Return to Office Mandates

This guidance highlights the key employment law issues for consideration relating to hybrid working arrangements and return to office working mandates. It also outlines relevant upcoming legal...

  • Published

    2 April 2025

Page

#

New Business Diaries: Gareth Evans and Becky McKinlay

Gareth Evans and Becky McKinlay explore all things new business, agency search and selection and how brands optimise their agency partnerships.

  • Published

    2 April 2025

News

#

IPA President Karen Martin unveils agenda to revitalise UK advertising

Karen Martin's agenda as IPA President will revitalise UK advertising and celebrate the immense value creativity brings to business success, the economy and British culture.

  • Published

    31 March 2025

Video

#

IPA President's Agenda: Karen Martin

New IPA President Karen Martin delivers her inaugural speech, unveiling her plan to rejuvenate UK advertising and highlighting the significant role creativity plays in driving business success,...

  • Published

    31 March 2025

Blog

AI workplace.jpg

The future of work: Rethinking roles and embracing change

MG OMD's Robert Beevers explores how shifting from rigid job descriptions to a task-based model creates more adaptable, inclusive, and commercially successful teams,

Rob Beevers 0098.jpg

Robert Beevers

31st March 2025

News

#

IPA announces 2025 Council election results

Karen Martin, Chief Executive of BBH London, was formally elected as IPA President, while 17 individuals were either newly elected or re-elected to the IPA Council.

  • Published

    27 March 2025

Document Page

#

IPA activity calendar 2025 Q2

Plan your next events, courses and quals at the IPA with our handy list of upcoming activities.

  • Published

    26 March 2025

Page

#

Top tips on how to thrive in the media industry

Media experts share their top tips, insights, and pearls of wisdom on how to enter and thrive in the media industry. This blog highlights practical guidance based on real-world experience.

  • Published

    26 March 2025

Video

#

The power of empathy

Carol Hickson joins the IPA Training Forum to explore empathy—what it is, what it isn’t, and why it’s more important than ever.

  • Published

    26 March 2025

Document Page

#

Public service advertising works

The IPA Effectiveness Awards have long celebrated public service campaigns that provide evidence of effective use of public funds, demonstrating that advertising is a valuable investment that...

  • Published

    26 March 2025

Page

#

IPA On... Endometriosis Awareness

Antonia Stearn is joined by Over The Bloody Moon's Rebecca Hill and Mediaplus UK's Emmy Greener to explore endometriosis.

  • Published

    26 March 2025

Document Page

#

Legal & Public Affairs Update April 2025

In this update, we highlight upcoming changes to consumer protection law; and a recent settlement reached by Meta in relation to personalised ads on their platforms.

  • Published

    25 March 2025

Blog

genz_work_400.png

Data, vibes and why Gen Z actually cares

True's Ellie Nicolaou comments on the IPA Insight Summit 2025 which highlighted the importance of data-driven marketing strategies that resonate with Gen Z. She argues that brands must adapt to the...

Ellie Nicolaou.jpg

Ellie Nicolaou

20th March 2025

News

#

Hear from Meera Syal CBE at the IPA Talent & Diversity Conference 2025

Acclaimed actor, screenwriter and author Meera Syal CBE, will join the IPA Talent & Diversity Conference for a fireside chat with McCann & McCann Worldgroup’s Harjot Singh.

  • Published

    19 March 2025

Document Page

#

IPA responds to second CAP consultation on less healthy food ads

IPA Director of Legal & Public Affairs, Richard Lindsay, has submitted a response to the latest consultation published by the Committees of Advertising Practice, on proposed guidance for industry...

  • Published

    19 March 2025
OSZAR »